"A family based in North London wants to find an remarkable and skilled educator to guide their youngest child on his early path to becoming an English gentleman."
Looking at this advertisement, you might easily miss the wording "beginning" as just an expression.
However, it may be the most important aspect of this distinctive employment listing, as it seeks to hire a mentor for a one-year-old.
Numerous of responses have already been submitted since the unnamed family posted their call for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has received notice across the press, with numerous wondering why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is assisting the family in their search, said that despite first scepticism, he considered the idea "visionary", and "advanced".
When he spoke with the family, he mentioned they recognized the unconventional aspect of their request, and how immature their son is.
However, they explained that they "didn't want to wait any longer" to engage a tutor, as they had held off until their firstborn was five, and by that point "cultural bias had already set in".
But what does the family indicate by "cultural bias"?
It's "all-encompassing", Adam answered. "How you eat, the manner you speak".
He explained the elder child had adopted "very nuanced, body language" from the family, and had assumed their cultural norms. The family explained to the consultant they wished to avoid the same situation to happen again with their infant.
The intention: To engage a English tutor, who should speak with Received Pronunciation, to shape the baby from day one.
Subtle Influence
"Much of the learning at the start here is kind of osmotic," said Adam.
It's through this natural absorption that the family are aiming the child will adopt the UK customs they wish to instil.
He said the tutor needed to be somebody who went to "prestigious academies – similar types of schools as the family plan to send their son to".
"The instructor must be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he commented.
Expense Not a Factor
The family told Adam the successful candidate should ideally also have familiarity of or passion in horse riding, winter sports, the arts and music so as to inspire the child in a wide range of passions.
More than that though, he explained the family desired the tutor to enrol the child on a selection of classes so the child would be "pony-riding and learning an instrument by the time they are about three years old".
In the family's perspective, guiding their son become a "English gentleman" will lead to achievement and provide access.
"Considering the rights and wrongs of that, because it's undoubtedly a social class indicator," he adds.
However, despite all this instruction in "English culture", might the child adopt so-called cultural influence from the globally influenced family he lives with regardless?
"Absolutely", answered he. "The parents know this may not work, but they've simply adopted the attitude of, 'we should try and we'll proceed as quickly as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the tutoring industry who share those doubts.
An education leader, CEO and founder of an educational organization, who also offer personal educators, commented that "the process of becoming bicultural, or actually, becoming oneself, is something that must be grown into, not manufactured."
The expert noted that he had emigrated from the Far East to the Britain at the period of childhood, and had been educated understanding and living both cultures. He continued to be educated at a prestigious UK institution.
"The concept that an individual can function as a embodiment of English culture, a person who can in some way impart the qualities of a British gentleman to a one-year-old child, appears naive and impractical," he commented.
"In my experience, engaging a typically UK tutor from early childhood will does not necessarily produce the result they want.
"I never had such a tutor, and yet I have been fortunate enough to enjoy numerous of the experiences they desire for their son."
He continued: "The truth is, personal identity can not be forced from the external environment; it must be chosen, and it must come from within."
Acquiring Englishness
Naturally, English culture is something Adam hopes can be instructed – and marketed.
"I believe the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating